Since becoming the First Lady of Indianapolis, Mrs. Ballard has been working hard to improve financial fitness in our city by making sure families have access to the tools and resources they need. With 8 yearsof banking experience and as a former owner of a bookkeeping business, she understands the importance of financial literacy.
Mrs. Ballard volunteers as the chair and spokesperson for Indy's Campaign for Financial Fitness (ICFF), an initiative that provides comprehensive financial fitness services such as Free Tax Preparation, Bank on Indy and Financial Education. These programs help low- and moderate-income Indianapolis residents connect with financial resources and make the most of their hard-earned money.
As founder of ICFF, Mrs. Ballard is hands-on with all aspects of the program - from recruiting volunteers, to marketing, fundraising, curriculum development and tax preparation. Her full-time commitment to the City's unbanked residents has opened doors and created opportunities for thousands in Indianapolis. In just four years, ICFF has helped nearly 17,000 Indy residents open their first checking and savings accounts and provided free tax-preparation services to over 14,000 people.
Mrs. Ballard also actively volunteers her time to other causes within Indianapolis, including arthritis, ovarian and breast cancer awareness, and minority- and women-owned business and diversity initiatives. She is also a physical fitness advocate, and can often be seen leading walks in parks and trails throughout the City as part of the "Walk with Winnie Series" in partnership with Indy Parks.
Mrs. Ballard and Mayor Ballard - her husband of 30 years - reside in Pike Township. They have two adult children, both of whom graduated from Indiana University.